Overview

A Vegas icon needed a modern edge. With major renovations transforming The Strat, our mission was to create a campaign that captivated a fresh audience without alienating long-time fans of this landmark destination.

Challenges & Approach

The challenge was two-fold:

Legacy + Innovation:

How do we honor the property's past while showing off its future-forward vibe?

Sensory Overload:

So much to do, and so little ad time. We needed to convey the sheer scale of entertainment options in a way that wouldn't overwhelm.

Our approach hinged on a single question: what makes The Strat, the STRAT? Here's what we built on:

Flow as Visual Theme:

Introducing flow-motion was a strategic masterstroke, mirroring the guest's potential journey around the reimagined destination.

One Day, Your Way:

Our narrative isn't a checklist, it's a promise – from high-roller excitement to laid-back dining, there's an unforgettable experience here for everyone.

The Results

More than a slick ad, this kick-started an ongoing partnership. Here's the proof:

Buzz to Bookings:

That flow-motion technique grabbed attention – but strategic distribution amplified reach to younger audiences with disposable income.

Repeat Customers:

It's not just new faces, our work continues to support each launch within The Strat, maximizing long-term value from day one.

A Partner, Not a Vendor:

After 6 years and 15+ successful projects, we're embedded in The Strat's brand vision, ready to tackle their next evolution.

Ready to future-proof your brand's message and make every marketing dollar count?

Contact us today.