Overview

Stella Artois is positioned as a cut above, and this spot leans into that exclusivity with style. We aimed to craft a short video that visually justifies the "higher end" price point – and does it with a knowing wink.

Challenges & Approach

The task here was to make indulgence the message:

Beyond Just a Pour:

How do we transform everyday actions into a luxurious ritual? This relied on deliberate pacing, artful editing, and pristine visuals.

The Perfect Imperfection:

The foam cut is key – this human touch emphasizes craft, showing even "mess" can be luxurious with Stella Artois.

Tongue-in-Cheek = The Right Tone:

We need to convey humor in the tagline without it clashing with the elegance of the video itself.

The result

A spot that earns knowing smiles, not outright laughs:

"I Want That" Factor:

Visuals trigger a response stronger than "looks good". This aims to make viewers picture themselves ordering "the fancy beer".

The Anti-Bargain Appeal:

That tagline makes the cost PART of the desirability. Highlighting "expensive" subverts how brands usually hide prices.

Sharable Snobbery:

This kind of content plays well on socials – that slight exclusivity fosters the urge to be "in the know".

Ready to elevate your product beyond features, into pure aspiration?

Contact us today.