Overview

Sight Glass Coffee is more than a morning drink, it's an experience. Our mission was to transform their premium beans into a sensory journey, generating craving with just visuals and a dash of text.

Challenges & Approach

This required artistry of visuals to tell the story:

The Craft of Coffee:

How do we convey quality beyond just a sleek bag? Close-ups, slow-motion, and meticulous lighting become our storytelling tools.

Sound Matters Too:

No dialogue, but we could utilize the sounds of the brewing process – that subtle crackle of freshly ground beans, the perfect pour – these add ASMR appeal.

Rhythm with a Payoff:

The edit needed to build anticipation towards that simple closing shot, ensuring even in this brief spot, there's a reward for attention.

The result

This ad doesn't just display a product, it stirs up a mood:

Comments Crave:

Viewers respond directly to the sights and sounds – "I need that coffee". That emotional reaction drives sales more than specs.

Elevated Simplicity:

Polished visuals align with the premium bean quality, letting the product speak for itself without fancy distractions.

Shareable Sensory Content:

Coffee lovers are passionate communities. Creating something beautiful taps into that existing audience organically.

Want to turn your product into a moment of craving?

Contact us today.