We were tasked with coming up with a concept for a fixed-price menu to help Thrive become a trustworthy neighborhood marketplace for their vice-based products.
Value menus have always been a staple of the fast-food restaurant chain. To drive the idea of convenient and affordable cannabis, we helped Thrive launch a value menu where items were always $20 each. We landed on the perfect name early in the process. We wanted to find the perfect way to subtly tie in a relation to their products while being sure to emphasize the dollar amount needed to make a purchase. That is how the “FOR $20” Value Menu was born. The phrase is a perfect play on famous cultural slang, and plays on the idea of “value” based pricing for the menu.
This concept also plays on the idea of the dollar menu at fast-food restaurants.