Planet 13 Superstore is the World's Largest retail location in their industry. They wanted a video they could use to showcase that they cater to a wide range of consumers, from the business professional, to the younger customer, and everyone in between.
The Planet 13 Superstore houses a restaurant serving breakfast, lunch and dinner, a full bar and sports viewing area, a see-through production facility, experiential photo installations, and a 16,500sq ft retail floor.
The aim of the transformation aspect of the video was to provide viewers with a visual depiction of the idea that Planet 13 has something for every consumer. To showcase this, we used camera and editing effects to create customers that transform into one another at various points of the customer journey throughout the complex. They move from the glass-encased production facility to the insta-worthy Volkswagen van to the color changing floor. The view of the space transforms the customer’s idea of what a retail store can be, as well as what a customer of this type of location looks like.