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BETRIVERS SPORTSBOOK

how to give a national brand a hometown feel

Expertise
Video Production
Platforms
Local TV Markets
Deliverables
Brand Storytelling
Interested?
See the result

The Brief

BetRivers is one of the most widely available legal online sportsbooks. Online sportsbooks are regulated on a state-by-state basis. Therefore, the importance of marketing being state specific cannot be overstated.

This brief revolved around creating a spot that connects emotionally to the hometown sports fan.

Sports Book

The Execution

To create that connection to the hometown sports fan in each market, we wrote custom scripts/storyboards that played off of historic sports memories from each market.

We recreated sports analysts commentary calls focused on big moments, while also designing the set and city shots around landmarks and familiar textures and scenes from each sports town.

BETRIVERS SPORTSBOOK