The original "this is your brain on drugs" public service announcement TV commercial from 1987 was created pro bono by a creative ad agency. The "fried egg" commercial is revered worldwide as being the most effective PSA of all time. In it, an actor expertly cracked an egg into a searing hot frying pan, watched it sizzle, and proclaimed the scene a metaphor for what happens to your brain when you use drugs.
“This is your brain. This is drugs. This is your brain on drugs.” Then, rhetorically: “Any questions?”
Here is the original spot from 1987.
“The cannabis of today is often compared to the “drugs” of yesterday, but there is no comparison. Cannabis today is helping people cure diseases, calm anxiety, increase athletic performance and foster creativity. We had this vision of creating a spot that had many parallels to this brilliantly simply idea of a creative commercial, but for the cannabis user of today. The high end and revered Chef who agreed to be in our commercial shatters the idea of who the modern day cannabis supporter is. The whole spot was designed to help end the stigma surrounding this industry and bring cannabis from the reputation of its past into its rightful place in the future as both a medical and recreational legal consumer product.” Said Dustin Iannotti, Co-Founder & Creative Director of Artisans on Fire.