Online marketing is essential to the success of your dispensary, but one of the most underappreciated components of it is the traditional customer review. The truth is that reviews are powerful tools for your business, and when used correctly they can lead to significant benefits.

Not only can a positive review put your dispensary in an exceptional light, but it can increase your visibility in the market, increase your rankings on search engines, and allows potential customers see exactly why other people choose your business over the competition.

However, getting your customers to review your dispensary can sometimes be tricky. As a dispenser, you may not feel that you have the time to contact all your customers and ask them outright whether they can leave a review. If this is the case, why not get your budtenders to help?

Let’s take a look at some best practices that you can use in your dispensary, explain them to your budtenders, and give you the basic outline of a script you and they can use to persuade happy customers to express their positive vibes about your business. Read on to find out more!

Best Practices – The Bottom Line of Getting Budtender Reviews

The first step in getting reviews is to ask permission – it’s critical, or you will find yourself on a slippery slope. The best time to ask for permission is when your customers are at their happiest – right after they have made a purchase.

Don’t forget, asking for a favor rather than a request will usually get you a better response rate. Make it clear you don’t want to take up too much of their time and give them everything they need to make it easy for them to complete.

Be honest, too. Explain how much it will mean to you if they write a review, and offer them help if they need it. You might need to shoot them a few ideas via an email – so it’s essential that you and your budtenders make sure they give their current email address!

Finally, there is nothing wrong in explaining to your customers that you will benefit from them leaving a review but take the opportunity to point out they will, as well. You can mention that it will help raise your profile, bring in new products, and invest in your dispensary so you can better meet your customer’s needs.

Now, let’s break down what a script for your budtenders might look like, from the first request to the last.

The Intro

OK, so first of all, don’t forget that you need to keep things uncomplicated and easy going. A simple introduction is all you need – something like this:

“Hey, thanks for shopping with us. Could do me a small favor? We’re asking our best customers to write a review for us to help grow our brand. It will only take a couple of minutes and with your help, we should be able to improve our business – and that will benefit you and all our other loyal customers, too.”

The email

The next step is to make sure you get the right email address. Do not underestimate how important this is, and make sure your budtenders are aware of the need to get the right contact details. Try this:

“OK, so can we send you an email to finalize what we need? We’ll include a precise link to the site we would like, and we can even include some tips for you if that would help?”

Another important part of this stage is to explain you won’t use their email for any other reason. People are pretty fearful of their details being sold on or stolen, so make sure they understand this is a one-off.

The wrap-up

Finally, don’t forget to say thank you. You would be surprised at how much of an impact this can have on a customer, and it makes them feel valued. Try something like this:

“Thank you so much – it means a lot to all of us for you to take time out and do this. We can’t wait to see what you have to say!”

The word ‘we’ here is very important. It is inclusive, and it helps send a psychological signal to the customer that they are part of your little community – and when they recall the conversation, it might just persuade them to take the plunge and do you a big favor.  

We hope these simple scripts can help you get more online reviews. Try them out  – and let us know how you get on!